The Dallas Cowboys have been criticized for their recent sponsorship deal.
the reason?
Sponsor is a coffee chain associated with automatic weapons.
NFL club Cowboys in Dallas She launched a controversial partnership with the Black Rifle Coffee Company. Cowboys announce new sponsorship deal via Twitter On Tuesday – the post provoked strong reactions.
The coffee chain is what it sounds like, a company associated with arms. Among other things, they sell coffee drinks with the names “AK-47 Espresso”, “Silencer Smooth” and “Murdered Out”.
The Cowboys announced their new sponsorship deal a day after six people were shot dead in Chicago in connection with National Day celebrations in the United States.
In connection with the Ovaldi school shooting just over a month ago, the Cowboys donated $400,000 (about 4.2 million kronor) to the families of the victims, according to the Associated Press.
slammed by supporters
The club has been criticized on social media and many of its supporters have expressed their dissatisfaction.
“Oh my God, did you really think about that?” User writes about collaboration.
The Dallas Cowboys just lost one of their biggest supporters.Another writes.
At the time of writing, the NFL club has not commented on the criticism.
Black Rifle Coffee was formed by American veteran Evan Hafer and the company is often associated with guns and preservation.
“BRCC is proud to partner with the Dallas Cowboys team, who are deeply committed to our mission to support the veterans, men and women of America in uniform,” the company said in a press release.
Cowboys owner Jerry Jones has previously criticized players who get on one knee as a gesture against racism and police brutality.
