Sportbladet had a successful summer with the European Football Championship, powerful new video formats such as Fotbollresan and record sales in the Plus business. Now Magnus Herbertson will be the new sporting director, responsible for both press, development and business.
Work area Sportbladet It is one of Aftonbladet’s major strategic investments in promoting Sweden’s largest news site.
Business District Director Frida Kvarnstrom has opted to leave Sportbladet and in connection with that, a new, broader sporting director role will be offered instead. The task will be to push the entire pink business district forward and develop press, channels and business.
Magnus Herbertson is today the Head of Development and Vice Publisher in charge of the Sportbladet. He has a strong editorial background from many years managing Sportbladet, and in recent years has led several development projects and large business for Aftonbladet. Among other things, he has worked with Plus and New Digital Rights and Services.
Magnus Herbertsson stands firmly in sports journalism and the propaganda message and combines it with commercial breadth. With him at the helm, both Sportbladet and the editorial team will have a leader with strategy and drive, says Aftonbladet publisher Lena K Samuelsson.
Magnus Herbertsson takes up his position immediately and also takes a seat on the Aftonbladet management team.
Sportbladet has Sweden’s best sports editorial team with tremendous breadth and depth. Aftonbladet’s clear investment in sport is also a prerequisite for building us stronger. I feel incredible joy and great humility to lead the Sportbladet and continue to develop ourselves going forward, he says.
Head of News Johann Kingfors will continue to be responsible for the day-to-day work of the editorial team and leadership of Sportbladet’s news department.
– He’s doing a great job so we can quickly set the agenda and drive the news. Johan Kingfors is a key figure for Sportbladet in the future, says Magnus Herbertsson.
Frida Kvarnstrom has now left the media industry:
It was one of my hardest decisions ever. Sportbladet is a dream job, but I got a unique opportunity that I finally chose. Sportbladet has huge potential to grow and build both the position and the business even stronger. She says Magnus Herbertson is the right person to lead this business.