Sweden are risking a low profile against Slovenia in the Nations League.
Then the TV files criticized the team’s media strategy.
– You sit on the stuff in the form of fun, talented, fun players and then you don’t use it. It’s incomprehensible to me Olof Lund says.
After three defeats during the team’s last rally in June, interest in the Swedish national team has fallen. Currently, 18,500 tickets have been sold for Tuesday’s Nations League match against Slovenia, and the attendance figures may be one of the worst since 2013 when Friends Arena took over the national arena.
Features of TV4 Olof Lunde and SVT Johan Kukaslan They criticize the national team for not doing more to generate interest before the match.
– It’s no secret that the national team is weaker and colder than ever under Jan Andersson and that he no longer uses his big stars… After all, Zlatan held two press conferences at each gathering until 2016. Why not Diane Kulusevsky And the other top players come out more and talk about how much they love the national team? Then the national team can spark interest. I mean they can do a lot more and it seems like a poorly understood media strategy, or no media strategy at all that the association seems to have, says Olof Lunde.
Why do you think the stars weren’t launched?
– They totally bowed to the players in a surprising way and I think it was because of their lack of journalistic skills in the union. Of course, players think it’s nicer not to have to stand and answer questions, at least some of them. My picture is, for example, that Dejan Kulusevski has always loved media work. To me, it’s completely incomprehensible that you haven’t actually fed on Monday to make a fuss about an international that doesn’t interest me. You sit on the stuff in the form of fun, talented, fun players and profiles and then you don’t use it.
‘Misunderstood the whole thing’
Kücükaslan on the same path.
– It’s Thursday now and we still can’t speak to two of the biggest stars, Dejan Kulusevsky and Alexander Isaacs. I’d like to mention Victor Lindelof as well, but I know he’s going to have a press conference tomorrow because he’s the captain. I think it’s strange that the interest in these matches is so great, he says and continues:
To hide the stars away in a case where about 18,000 tickets have been sold, which is a record low, is very strange. If you were an artist or actor and wanted to sell a movie, it would have been very normal for the media to generate interest, but the association doesn’t seem to think that way. Looks like they misunderstood the whole thing about us being here to report and the players who have a lot of fans and followers who want to hear what they have to say. We are not here for our own good.
Unjustified criticism
The Swedish Football Association’s outgoing press director, Jacob Kakimbo Andersson, does not think the criticism is fully justified.
There are five players coming out to do mixed games today, and many of them are potential players. If we talk about the idea of the stars, we had Emil Forsberg on day one, Anthony Ilanga on day two and the plan was to run Alexander Isak on Wednesday or today but he got injured. We don’t send injured players for interviews, he says and continues:
– I think readers are interested in having more players than Alexander Isaacs and Dejan Kulusevsky. If we had only gone as some journalists wanted, we would have rotated five players each day. This is not what we want. It’s about creating a flow between our players. Then you have to remember that the media part is a small part of what we do. We try to put it together as best we can along with marketing activities, theory, rehabilitation and gyms. Sometimes some reporters might not think it would be the perfect solution, we have to live with that. It cannot be perfect for everyone.