Budweiser has exclusive rights to sell beer during the World Cup in Qatar.
But now the billion-dollar sponsor is forced to move its beer tents to “less conspicuous places.”
The issue of beer ahead of the FIFA World Cup in Qatar has always been uncertain. The host country has strict rules regarding alcohol consumption, and for a while it seemed that the sale of beer would not be allowed in connection with the tournament.
However, in September, it was clarified that the brew could be sold near yards, and major sponsor Budweiser would have exclusive rights to sell the beer.
forced to move
But now, the beer giant has suffered a setback.
According to Sky Sports, among other things, Budweiser is being forced to move its beer stalls, with only a few days left until the tournament.
We were informed on November 12th (last Saturday) and are working with FIFA to move operations to the designated locations. We are working with FIFA to give fans the best possible experience, says Malik Budweiser, according to Sky Sports.
The royal family is behind it
Budweiser is said to pay $112 million, roughly 1.2 billion kroner, every four years to be the main sponsor of the World Cup. The beer was supposed to be sold to people who had tickets to the matches, three hours before kick-off and one hour after.
According to many different media outlets, it was the royal family of Qatar who asked FIFA to move the beer kiosks. The New York Times published videos showing how the organizers of the World Cup are moving beer tents, and there are only a few days left until the premiere.
Drunk people are transported
Now the new beer stations are said to have been moved to “less conspicuous places”.
Supporters will also have the opportunity to purchase beer in the so-called ‘Fan Zones’. Drunken fans would be taken to “special areas” to wake up.
There will be places where people can get up if they have had a lot of alcohol, Nasser al-Khater, chief executive of the Qatar World Cup, told Sky Sports in October.
