Criticism of ticket price increases
SHL quarter-finals in Skellefteå.
Nuran reported criticism on social media about ticket price hikes, and at home against Rögle, there were around 1,000 vacant seats.
– We don’t think the price is unreasonable if you look at what others charge for a playoff game, Marketing Director Håkan Billing tells Sportbladet.
The club counted on just under 5,000 tickets sold for the first quarter-final against Skellefteå.
The audience number reached 4,723 spectators. That is, more than 1,000 empty seats, as the arena can accommodate about 5,800 spectators.
— You have to be a little bit historical and look at the first quarter a few years ago. The crowd here was flirting hard in the first quarter. But you always want a lot from people, that’s obvious. Miscalculation, but you also have to be realistic. Billing says this phenomenon has existed before.
Why is it like that?
– I don’t know how to explain it. This is our 16th consecutive match. This could be a factor but it’s hard to parse, I’d say.
Raise prices
Prior to the playoffs, Skellefteå raised ticket prices from 40 to 60 kronor, depending on the venue in the arena. Something that sparked criticism on social media, Nouran spoke about it.
Why did you raise the price?
– We’ve had it before when it comes to qualifiers, so nothing different. We have previously tried to raise the increase, but we also did not raise it, and now we have chosen to raise it. Sen also looked at a little added value and everyone in the square today gets a scarf with the purchase, for example, Billing says.
continued:
– We don’t think the price is unreasonable when you look at what other people are charging for a Playoff ticket. The biggest criticism was the standing room, says Billing, but it still sold out.
‘Listen to our supporters’
Although sold out, do you understand the cash?
– We naturally listen to our supporters, nothing to talk about. But we think that compared to everything else, our prices are just as good.
Do you stick to these prices?
– We analyze and get to know the shape of the next match. Then we’ll see how to act.