Börje Salming is celebrated with match and merchandise – only SEK 100 goes to his ALS Foundation

Börje Salming celebrated with the “Game for Börje” match.

Before the match, fans can, among other things, buy a copy of the match shirt for SEK 1,499 – SEK 100 of which goes to the ALS Foundation in Börje Salming’s name. Which is a gig amount for supporters.

– If someone thinks a very small percentage goes to the fundraiser, of course they are welcome to donate any amount, club director Håkan Svedman tells Sportbladet.

Börje Salming is celebrated on Saturday when Brenas arranges a “Game for Börje” tribute match.

Many of Swedish ice hockey’s greatest will be on hand when a veteran team from Tre Kronor and one from the Toronto Maple Leafs meet. Stars like Mats Sundin, Niklas Lidström and Peter Forsberg will be on the ice. Tre Kronor will be coached, among other things, by Börje Salming’s older brother – Stig Salming.

100 SEK goes to the Foundation

For the match, Brynäs together with Intersport released tribute merchandise, with a portion of the amount of each product going to Börje Salming’s ALS Foundation.

Among other things, you can buy a pin at SEK 79 (the cheapest product), of which SEK 30 goes to the institution. the most expensive? A copy of the match shirt for SEK 1,499. If you buy it, 100 crowns goes to the Börje Foundation – an exorbitant amount.

“Shameless”, can be read, among other things, in a post on Twitterwhere several critical comments appear.

Intersport has produced this collection with us to honor Börje Salming and to raise money for ALS research. In this case, some costs such as production of goods are required to be covered. On some items, the production cost is higher, explains Brynäs club director Håkan Svedman.

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How much of it goes to Brynäs is not known.

– If someone thinks a very small percentage goes to the collection, of course they are welcome to donate any amount, he says.

The tribute game “Game for Börje” starts at 14.00 and is broadcast on TV4.

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