ÖRNSKÖLDSVIK. The Hockeyallsvenskan Final sold out arenas.
But neither Djurgården nor Modo get any 1 million rain in extra income.
– It’s much worse than usual and it won’t be a million rains when we sum it all up. says Johan Weidbro, club director at Modo.
The Hockeyallsvenska final has begun, and the classic clubs Modo and Djurgården are fighting for a place in the SHL next year.
What matters is the first four wins.
Both clubs had sold out their qualifiers, the pressure was huge and Hovett’s matches on Friday and Sunday sold out in about ten minutes.
Bet this season
Djurgården reported that they collected about SEK 1.1 million from a play-off match in Hovet with a lot of people. It’s a good figure for being a Djurgården because they can’t credit income in the form of sales at stalls or restaurants.
– We invested some money this season. Likewise, we’ve budgeted for the playoffs, so we’re not going to make any big profits, no matter how many finals we get in Hovet. We also looked at playing at the Globe, but it was fully booked through April. The Globe is closed next year for renovations, so it’s cramming several events through to 2023, says Djurgården CEO Thomas Kraft.
The same signals are sent from the ORNC. Despite the hysterical interest.
– After all, we own all sales in restaurants and bars, so we have good leverage there compared to clubs that outsource these functions. This means that there is a big difference between, say, a match on Sunday and a match on Saturday or a day of the week. Since then, many season ticket holders have received the playoffs for free because they signed cards during our campaign last spring. Then some costs are added like increased security and more. For this reason, I don’t want to speculate on the numbers for each game. But Modo club manager Johan Weidbrough explains the club’s game overage, but it’s a seven-figure amount per game anyway.
Significantly increased costs
Modo had a budget for the season as they budgeted four play-off matches with an average of 4,500 visitors.
Despite the revenue stream, Modo won’t make it to the financials.
– We increased costs significantly during the year as well, mainly electricity and interest but also more expensive raw material purchases. So there are big swings and merry-go-rounds this year. It’s much worse than usual and it wouldn’t be a million rains when we sum it all up.
– Buses, hotels, food, etc. have increased sharply, and it is not easy to increase ticket prices. But in this case, economics is secondary, sporting success is more important and we live with good future prospects even if we don’t succeed this year. We can continue to invest anyway, Widebro sums up.
