Budweiser keeps its promise
Distribution of “Al-Bireh Cemetery” in Qatar.
In Argentina, world champions receive gifts worth just over 800 million SEK.
– I’m proud that we were able to bring home Budweiser to all the fans who supported us, says Lionel Messi according to El Deportivo.
Budweiser was the official beer supplier to the FIFA World Cup and has an agreement with FIFA that is said to be just over SEK 800 million.
But two days before the first round of the World Cup, a message came from the State of Qatar that alcoholic beverages are prohibited in all arenas.
800 million
During the tournament period, the so-called “fan zones”, which were open for limited hours, were the only possibility to obtain malt.
Budweiser then announced that the remaining beer would be shipped to the world champions as soon as the smoke cleared.
This means that beer worth just over 800 million SEK will not burn inside. Somewhere in Doha, the berries were stored in what became known as the Al-Bireh Cemetery.
“I’m proud”
Now that Argentina is standing there as champions, the beer manufacturer, which is also a patron of Lionel Messi himself, has taken action.
– This has been an incredible trip. It is historic, not only for me, but for all of Argentina. “I’m proud of our ability to bring home Budweiser to all the fans who supported us,” Messi says according to El Deportivo.
Tons of alcohol have already been distributed in the cities of Rosario and Cordoba, and distribution will continue on Thursday in other cities around Argentina. Including Buenos Aires.
On site, there will be music and activities to continue the celebration of WC gold.
