C More became TV4 and hockey broadcasts changed.
TV profile brings Frida Nordstrand as a new employee.
– It comes together in our investment to increase the presence in the arenas with a focus on meetings and storytelling, says Rikard Sigeborn, Director of Sports Programs and Creative Director at TV4.
Joel Lundqvist and Almen Bebek were previously introduced as new experts and Harald Löckner disappeared.
The rest of the expert roster consists of Peter Runqvist, Niklas Wickegaard, Staffan Kronwall, Johan Tornberg, Sanne Lindström, Fredrik Söderström and Mikael “Dagen” Eriksson.
In SHL broadcasts, it will be new in terms of concept, studio look, graphics, intro and music.
Two studio experts become one, and the large studio desk in the middle disappears to give the presenter and expert more movement.
Live Reporter on Saturday
The focus will shift more to the arenas and Thursdays will also include two matches with expert commentators.
We want to develop and refine our radio programs further. We want to increase attendance around matches on site,” says Rickard Sigeborn.
This focus includes Frida Nordstrand as one of the Saturdays’ live reporters, along with Kaisa Kalmius, Aki Unger and Lars Lindberg.
Frida Nordstrand, Niklas Wickegaard and Ake Unger will also be correspondents in a new reporting concept.
Meanwhile, Frida Nordstrand will continue to work within football broadcasting with the UEFA Champions League on TV4.
Joel starts later
Lena Sundqvist, Lasse Granqvist and Björn Oldeen will continue as studio presenters.
The commentary stable will also be completed with Adam Johansson.
Joel Lundqvist is currently enrolling for his master’s degree at SVT and will start his new job in October.
On Thursday Hockey starting at 18.30 this week, Lena Sundqvist and Sunne Lindström are sitting in the studio.
Johan Edlund and Niklas Wickegaard commentate on the main match Färjestad-Växjö between the Swedish champions of the last two years.
1/2Photo: Mikael Fritzon/TT/Mikael Fritzon