Frida Nordstrand has returned to ice hockey broadcasting.
When C More switches to TV4, the profile is included in SHL coverage.
“I rarely attend a hockey game without thinking it’s fun, it’s an incredibly magical and entertaining sport,” she says.
Frida Nordstrand will be a live correspondent on Saturdays and will report with a new concept.
In recent years, we have often seen her in the company’s football programs.
– I look forward to getting into the special smells and air of the hockey arenas. After a Champions League final in football, I can walk into a hall that has been familiar for a long time, eat a hot dog, drink bad coffee and talk to a bouncer. Because that’s the best I know. I need those contradictions in my life. “This is important to me,” says Frida Nordstrand.
“Stupid old aunt”
Even though it’s been a few years now, she has a lot of hockey experience on TV.
-Somehow I feel like I haven’t gotten away from hockey in my mind. I saw it as an open portal through which I had to return. This seems very true. After all, I’ve been in Hockeyallsvenskan with C More for two seasons as well as three World Cups, several WCs and a lot of JVMs with Viasat, says Frida Nordstrand.
At 42 years old, it feels like time flies by and it becomes difficult to keep track of the years.
– It’s definitely been a long time since I’ve been in hockey, and I’m starting to become one of the top players in the industry. It’s just to realize. I’ve always said that my teammates have to tell me when I’m a cranky old aunt standing there in the mixed zones talking to players who could be my grandchildren. It’s closer now. Anyway, it started a long time ago, if I do say so, says Frida Nordstrand.
Cultural difference towards football
She will also continue to work within football broadcasts with the UEFA Champions League on TV4.
– Hockey is much easier to play and more open. It’s always been that way, but it’s more so than ever. It doesn’t matter if you go to the World Cup with the biggest stars of all time. It’s night and day against football. This is not the fault of the players, it is a kind of culture. You don’t make a big difference in hockey, there are no stars that way. They treat the media and others like human beings. I thought this was absolutely ridiculous when I was in big games and interviewed Sidney Crosby on the ice when he upped his impact. After all, football tends to be very difficult to get into, says Frida Nordstrand.
While she points out how much she loves football and doesn’t want to spoil it, the difference is clear to her.
– In hockey, people have understood the point from the beginning, which is that we do it for the viewers and those interested. My biggest motivation in my role is for viewers to feel like they are there. I want to give the viewers an experience as close as possible and to relate to the emotions. I want you to feel things. Frida Nordstrand says it’s much easier to participate in hockey because you get so close to it.
“Fight for things”
All her life she was interested in hockey, following the sport and attending games.
-I come from Sandviken and my interest in hockey varied in different ways while growing up. I went to Brynäs matches and held Brynäs. My family played in Brinas and I worked in Brinas. When I moved to Spain at the age of 10 and stayed there until high school, I was still attached to Swedish things, traditions and sports. So I slavishly followed Sandviken in bandy and Brynas in hockey to feel a sense of belonging to Sweden. “I actually became a follower of the TV shows and received reports from them at home,” says Frida Nordstrand.
In collaboration with Niklas Wickegaard and Ake Unger, she will report during the season.
– The three of us fight over these things, because everyone is so excited about all the ideas we put forward. We have the opportunity to choose the things that occupy us. My role will be a personal encounter with a lot of emotions. I really like meeting people in deeper reportage. There will be people around the main characters. I love walking around and meeting people’s families or someone who has worked in a cafeteria all these years, there will be a lot of stories. Not so stylized, but more human as a kid. I want to produce reports that give viewers a little something extra. It’s fun for them to watch a game and learn something they didn’t know. So they look at the game in a different way. When you look back and remember reports, I often think you don’t remember exactly what was said or exactly what it was about. “But you remember a feeling,” says Frida Nordstrand.
Impressed by the staff
The team that will be live reporters on Saturdays also includes Kaisa Kalmius, Aki Unger and Lars Lindberg.
– We will have a large presence at the matches, so it will not just be an interview with a player or coach during the break. Without us hanging out with someone in the stands, meeting fans, or finding profiles you can follow regarding matches. Every time I’ve watched these hockey programs in the past, I’ve been amazed at how professional this group is. It shows how much they enjoy their work. “There is clearly an ambition to always do more,” says Frida Nordstrand.
Joel Lundqvist and Almen Bebek were previously introduced to TV4’s expert lineup.
