Åge Hareide Malmö FF will move on from the crisis.
But MFF has already had an impact on Hareide – on ticket sales for the Europa League premiere.
We already noticed an impact when he started showing up on social media, says Peter Sohlmeier, MFF’s Director of Press.
It was Salzburg’s coach at the time, Adi Hütter, who described the stadium in Malmö before the 2014 UEFA Champions League play-off as a “hexinkessel” (witch’s cauldron).
Åge Hareide He quickly coined the word “Hexenkassel” and was happy to remember it in his psychological match with opponents at press conferences in connection with the European MFF matches under the Norwegian.
Can you create a ‘witch’ cauldron again, asked Sportbladet Haredi when he is now back on the training bench in Malmö and leads the team against Braga tomorrow.
– I hope that. But then we need more than 11,000 help. We have a group behind the goal and they are great and will always support us. But we (the team) have to give as well. If the audience sees the team entering the field with a card, they will be activated as well. You infect each other. “I hope that happens on Thursday,” Herid says.
“It’s a legend”
MFF first sold 10,000 multiplayer game packages (all three home games). When they then released the rest of the tickets for the home premiere tomorrow, they only sold 1,000 tickets in one day.
It’s the number 11,000 that Hared was referring to in connection with yesterday’s press conference.
But MFF is already witnessing the influence of Hareide.
Less than a day after the rumor of Hared’s return to the club spread in the media and on social media, MFF sold 2,000 more tickets.
Peter Sohlmeier, MFF’s press director, says it’s a lovely effect that Hareide has taken charge:
– We had so many beautiful European evenings that Åge is a legend on it Malmo FF.
Sales are going well now, but Hareide is happy to make an appeal to Malmö residents.
– Come here for everything in the world! There were a lot of great evenings here at the stadium, so come here and we’ll try to create other evenings, he says.