On Tuesday morning, Malmö presented the new third place “European Nights”.
A position that did not meet the approval of the angry masses on social media.
– We know that every time we release a new match jersey, there will be reactions, says Anna Nordstrom Carlson, Marketing Director of Malmö.
On Tuesday evening, Malmö will host Vikingor Reykjavik in the first round of qualifying for this year’s Champions League.
During the morning, Malmö took the opportunity to present its new third “European Nights” venue. A reference to the successes achieved in Europe in recent years with the slogan “Honor the evenings that brought us here”.
All the best, one would think.
On social media, fans were outraged by the T-shirt.
“Greetings? Damn what a fucking joke. It’s getting worse,” writes one supporter.
“The evenings that brought us here? Have you taken drugs?”, another writes.
A third wrote: “The humiliation of the evening has taken us here.”
dark blue match shirt
The match jersey is often dark blue, with the exception of some pink details, including the Puma logo and a large Volkswagen logo in the middle of the jersey. The club crest is dark blue.
Marketing Director Anna Nordstrom Carlson takes the criticism calmly.
In most contexts, we play in a blue and white shirt. And then we think that, since we’re so used to being a little ahead of time and early on trying new things, we think that was something we wanted to try this time. Then we get to the evaluation.
She completes:
– We’re so glad we committed supporters. We’ll see what this leads to in the future. Maybe there are a handful who think a sweater is cute and cute?
The majority of criticism from fans relates to the overshadowing of the club’s logo.
– If you look at match shirts in general, we’re not new to making color-matching shirts. We are not the first to do this. We think it was exciting this time, Nordstrom Carlson explains.
How is the T-shirt a tribute to your European successes?
– We are in Europe since 2014 at the highest level according to Swedish standards. This is part of a larger launch. It’s everything from Milan to Manchester City, Marseille and the like. As a third shirt, it can be fun and exciting to do something new. Now we have to evaluate it for the future. We’ve also received positive feedback, it’s easy to get attached to the negative.
How did you think about choosing the color?
– It’s a dark blue shirt. There is no historical connection. The connection is that we’re part of a bigger launch and then we thought it was exciting to use that kind of color.