South Korean player Jo Sung Cho went viral after his World Cup success

Doha. Gi Sung Cho, 24, turned from a “trivial” personality into a celebrity overnight.

The South Korean was forced to turn off his mobile phone to escape attention.

– Journalist Jung Hwan Seo tells The Athletic that he needs to rest.

Jo Sung Cho scored both goals in South Korea’s 3-2 loss to Ghana earlier this week.

Then the attacker obsession began in earnest. In just a few days, he went from having just over 20,000 followers on Instagram to nearly 2 million followers. Although he is not very active on the platform and hasn’t posted anything since July.

The attention forced him to turn off his mobile phone.

– His mobile phone was on all night, it kept him up. Journalist Jung Wan-seo said he tried to focus on soccer and messages kept coming in.

humble profession

Above all, a K-Pop player’s looks should be what attracts people (questions about his marital status are not uncommon). The same football career has been modest so far, and now he belongs to Jeonbuk Hyundai Motors in the K-League.

But rumors slowly began to surface. Among others, Scotland’s Celtic, Turkey’s Fenerbahçe and Dortmund are said to be interested in the 24-year-old.

– Marketing expert Josh Hirschman tells The Athletic that going from a few thousand followers on social media to almost two million followers is guaranteed to attract the attention of different brands.

South Korea will face Brazil in the last 16 on Monday.

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