GOTHENBURG-MALMÖ. Two cup finals on the same day. Crowded and festive on Tele2.
But just over 1,000 tickets were sold for the women’s final in Malmö IP.
Clubs are now critical of the federation.
“For guys to play the same day we play, it’s probably not quite optimal,” says Joanna Retting-Canried of Hacken.
Rosengard towards Häcken. Sweden’s two best teams in the Women’s Cup Final. But interest in tomorrow’s match at Malmö IP is very low. Hisings comes with the biggest away team ever in a women’s match, 300 people. But just under 900 tickets are sold in addition to that.
– I don’t think that’s good, of course. It should be marketed more. It’s a big match. It’s hard to get people to watch matches, but we’ve made it clear before that if you market it and show it’s a big game to play, things will happen, says Joanna Retting-Canried.
In Häcken, there is a lot of anger towards the final and the fact that both the men’s and women’s finals take place on the same day.
– You want to attract as many people as possible, right? I don’t see the logic in that if you’re not in the same arena. The same for the Federation itself, they are likely to be in both places, asks Robert Villahamn, coach of Hacken.
Was it another idea I liked, to have both finalists in the same arena for one day?
– Yes, there is a higher chance that there will be more popular festivals this way. Especially if it’s the same team, the Häcken men’s and women’s team for example went to the final. It will be a little difficult now if our men’s team goes to the final in Stockholm and the women will also play the final in Malmö. So maybe you can do better.
Hammarby men’s team plays the final in front of a large crowd on Tele2. The club’s women’s team had just one goal in overtime from its semi-final win over Haken. Then the club’s supporters ended up in a dilemma before the last day.
And from Malmö, 7,000 MFF supporters will go to Stockholm tomorrow. People interested in football, who may have gone to Malmö IP.
However, players don’t just think about planning and lack of marketing. Rosengards Emma Berglund He lacks the culture surrounding the cup final and would have liked to have seen him finish the season instead.
In all the years I’ve played, I feel like there’s been a lot of variation on this. It was the Super Cup that came up and it didn’t become the same culture around it and we players feel that too. Of course, it is also possible to take into account that we will play the match again already on Monday… it might not be something you want to feel before the cup final.
What would it mean if it felt like a bigger title?
Obviously, it would have meant more to us to feel that something was coming at the end of the year. cash prize? Something more than just lifting the dent, because that’s basically what we’re doing now. Then it becomes even more important for us because it is precisely the Häcken that we meet. There is more prestige at stake than the title itself, I feel anyway.
Sportbladet has unsuccessfully sought out Håkan Sjöstrand, the general secretary of the Swedish Football Association.